Ways To Grow Your Photography Business With A Small Social Media Following

Social media is essential for businesses in almost every industry. With a little effort, you can find the right platforms to reach your target audience and get your message out there.

But what if you have a small following? Does that mean you’re locked out? Not necessarily. Even if you have just a few followers on social media, there are still plenty of ways to grow your photography business.

If you’re ready to take your social media presence to the next level and see some real results from these networks, keep reading for our best tips.

You may not have thousands of followers on any one platform, but that doesn’t mean you can’t succeed with them. Each network has something different to offer and all of them are worth exploring for your business.

Determine Your Goals

Before you get started on social media, you should first decide what your goals are. What do you hope to achieve through these platforms? Do you want to gain new clients? Grow your mailing list? Promote special events? All of these are achievable, but you need to know what you’re trying to do before you dive in.

With social media, it can be easy to get lost in the numbers game. There are so many ways to track your progress, from likes to comments to shares.

But if you can stay focused on the end goal, you’ll be able to see how your efforts are paying off. What do you want people to take away from your social media?

Maybe you want to inspire them to take better photos. Or maybe you want to inform them about new trends in your industry. No matter what your goals are, they will help you stay focused as you navigate these platforms.

Connect Regularly With Your Existing Audience

As you start diving into social media, one of the first things you’ll want to do is start connecting with your audience. This will help you find new followers, but it also just generally shows your current audience that you care about them.

It is important to build a sense of community with your social media followers, as this can go a long way in promoting your business. For example, if you’re active on Instagram, you can use hashtags to find other users interested in your niche.

Then, you can comment on their photos and invite them to follow you back. This is a great way to reach out to people who may not even know you exist, but who may be interested in what your business has to offer.

Write About Photography

Even if you don’t see yourself as a writer, you should still consider posting on your social media accounts. You can write posts about anything related to photography, from tutorials to reviews of new products.

You can also share articles from other photographers and magazines if they’re relevant to your audience. And don’t forget about Instagram Stories!

These posts can help you find your voice while also engaging with your audience. Every social network is different, so you’ll want to adjust this strategy slightly depending on where you’re posting.

You should also try posting on Facebook groups related to your niche. This can be a great way to reach a large audience, as these groups often have thousands of members. While you will have to work harder to stand out, this can be a great way to build your following.

Post Consistently

Once you have a few posts under your belt, you should try to post regularly. This will show your followers that you’re here to stay and attract new ones. Posting once every few weeks is ideal, so you don’t drive your audience crazy but still give them something to look forward to.

Regular posting also gives you more time to develop your posts and gain more insight into your audience. You can tweak your strategy based on what works and what doesn’t, which will help you improve over time.

Partner With Influencers

One of the best ways to grow your social media following is by collaborating with other influencers. This can be on any platform but is especially effective on Instagram.

This essentially gives you a free boost to your following. Other influencers have thousands of followers, so when you partner with them you get a chance to introduce yourself to their audience.

You should try to choose influencers who are in your niche and whose followers would be interested in your products. This will help you get the most out of the partnership and reach a new audience.

Interact With Other Photographers

As you post on social media, you should also be on the lookout for other photographers. Whether they’re on a different network or engaging in a discussion on your post, you should try to reach out to them.

You can also find groups on Facebook or forums on Reddit that are dedicated to your niche. You can join these groups and interact with other members to expand your network.

You can also find bloggers that review photography equipment and reach out to them. They often have a large following, which could be interested in your products. Showing them that you value their opinion can also help you build a relationship, which can come in handy down the road.

Focus On Your Audience Not Numbers

As you start building relationships with your followers, you will likely see your numbers grow. But you shouldn’t focus on that as you start out.

Instead, you should try to engage with your audience as much as possible. This will help you learn more about what they like and what they’re interested in.

Then, you can tailor your posts to your audience and find out what they want to see from you. These numbers are also very fluid and can change drastically based on a variety of factors. So while it’s good to track them, don’t let them completely dictate your strategy.

Improve Your Website’s SEO

As you’re posting on social media, you should also be focusing on growing your website’s SEO. This will bring in new customers and help you rank higher in search engines like Google.

You can start by making sure your website is optimized for mobile devices. Many people now browse the web from their phones, so this will help you reach a wider audience.

You should also be focusing on your title tags and meta descriptions. These are the snippets of text that show up in search engine results, so you want them to be as compelling as possible.

Use Relevant Hashtags And Other Tools

One of the easiest ways to build engagement on social media is by using hashtags. These are words or phrases that start with a # symbol and show up in the feed of users who are looking for them.

You can use hashtags on all of your posts, but you should make sure they are relevant to your photos. This will help you attract new users to your page and engage with your existing followers.


Don’t let the numbers on your social media accounts keep you from trying. There are many other ways to increase engagement and get your name out there.

You just have to be willing to put in the effort and stay consistent. If you’re consistent and persistent, you can reach a wide audience with these tools.

A small following can be just as effective as a large one, as long as you know how to use it to your advantage. Even if you have a small following, you can still succeed with social media.

All you have to do is follow these tips and focus on growing your numbers. Whether you’re connecting with existing followers or growing your audience, social media can be a great tool for any business. With careful planning and a little effort, you can easily grow your following and see results.


Similar Posts