Social media has become an essential part of how artists grow their audience. With a few well-placed posts, cover images, and videos, you can reach a much wider network of people than you ever could before.
But are there any downsides to relying so heavily on these sites? Yes. Artists who rely on social media to grow their audience run the risk of being trapped in a cycle that limits them from reaching new audiences outside of their followers.
That’s why many artists have gotten creative about growing their audience without social media. They’ve found other ways to gain exposure for their art that doesn’t involve spending hours on Instagram or Facebook.
If you’re trying to break out of the social media trap and find new ways to grow your audience, check out these tips for doing just that.
Have Your Own Website
Your website is your real home base. It’s the hub that everything else flows from. Having a website gives you the opportunity to host your content whenever you want.
You don’t have to rely on another company’s servers to host your work. This gives you a lot of freedom to share your work with the world whenever you want.
It also allows your website to be easily optimized for search engines so that people can find your work whenever they look for your name online. You can use your website as a place to host your music, artwork, social media presence, and so much more.
It is an essential part of any artist’s toolkit. A website is often the first place people go when they’re looking for more information about an artist.
It is a great way to keep your audience engaged and make sure they are always able to find new content from you whenever they want. Your website can also be used as a place to sell your music or merchandise.
With a website, you don’t have to worry about getting shut down for selling your music. A website is a permanent fixture. It’s always there. While social media accounts come and go, websites are long-term solutions. You should always have a website as an artist.
Optimize SEO To Get Seen As An Artist
A lot of artists make the mistake of thinking that “getting more likes” is the goal of their marketing strategy. While social media engagement is important, it doesn’t actually do much to advance your career as an artist.
You won’t see those likes translate into new bookings at your live shows. You won’t see those likes translate into new sales of your merchandise.
What artists need to do is optimize their SEO so that people can find their name when they’re searching for artists like them. This is the best way to get new people to your work.
When you optimize your SEO, you are reaching people who are actively looking for new artists to listen to. You are capitalizing off the fact that people are actively searching for new art to consume. This is a great way to grow your audience without having to depend on the whims of social media.
Build An Email Marketing List
If you have an online presence, you’ve likely been asked by more than one website to sign up for their newsletter. Most social media platforms allow you to grow your audience by collecting their email addresses.
This allows you to send out emails to your subscribers whenever you have new content coming out. If you have an email marketing list, you can send your email to thousands of people whenever you want.
This is a great way to ensure new people are seeing your work without having to rely on social media. With an email list, you don’t have to worry about your post getting buried in someone’s newsfeed. Your email will sit in their inbox waiting to be read and clicked on. Every artist should try to build an email list.
Use Your Email List To Build Exposure
Once you have an email marketing list, you can send out emails periodically to let people know about your work. Send out emails to let people know when you have new music coming out.
Send emails to let people know when you have a new show coming to their city. Send emails to let people know when you are doing a special giveaway or promotion.
Building an email list is a great way to get people interested in your work without having to rely on social media. When you send out emails, you’re reaching people who have actively opted in to receive information from you.
These are people who are willing to receive your messages because they want to hear from you. This is a great way to reach new people without having to depend on social media.
Go To Events And Meet New People
There are plenty of events happening every week that are focused on art. These events usually host panels, speakers, and other events that will help you to meet other artists.
Whenever you attend these kinds of events, make an effort to meet new people. This may seem a bit strange at first. After all, you’re an artist. You might not have much in common with other artists.
But trust us other artists are great people who love to network with each other. You’d be amazed at how many connections you can make at events like these.
Every artist you meet can be a potential new fan of your work. Every new connection you make can be a new opportunity to grow your audience.
If you attend events like these, you’ll find that your social media presence actually grows without you. People will start to share your posts and help you to reach new people without you having to lift a finger.
Connect With Other Artists
When you connect with other artists, you open up new doors for yourself. You have access to a whole network of people who love and understand art as much as you do.
This is a great way to make new connections and find new people to help you grow your audience. Find out who the biggest artists in your genre are.
Who has the most followers? Who has the most influence? Reach out to these people and offer to help them out in any way that you can. Be helpful. Be friendly. Be a good person.
Artists love to help other artists in the industry. This is a great way to make new connections. Connecting with other artists will allow you to tap into a whole new network of people who can help you grow your audience.
Open An Online Art Shop
Having your online art shop is a great way to reach new people who are interested in your work. This is perfect if you’re an artist who sells a large amount of merchandise. You can use an online shop like Shopify or Etsy to sell a variety of products that people can buy right from your website.
This is a great way to make money from your art without having to rely on social media. You don’t have to keep reposting stuff on Facebook and hoping that people see it.
Instead, you can sell your art and merchandise directly from your website. This is a great way to reach new people and make money from your artwork at the same time.
Begin A Podcast
Podcasts are a great way for artists to reach new audiences and build their names. A podcast is a great place for you to talk about your work, your influences, and your thoughts on the industry as a whole.
This is also a great place for you to interview other artists in your genre. Podcasting is a great way to reach new people without having to rely on social media. Podcasting is a more intimate medium than other types of social media.
People like podcasts because they feel more personal. This is a great way to reach a new audience while maintaining the personal connection that you have with your current fans. Podcasting is a great way to grow your audience without having to rely on social media.
Social media has its benefits, but it’s important to remember that it isn’t the only way to grow an audience. There are many ways to gain exposure without social media, including building an email list, hosting live events, and creating a website that showcases your art.
These ways can help you break free from the social media trap and truly grow as an artist. Effective ways to grow an audience without social media don’t require you to rely on automated services or platforms. They require you to get creative by leveraging the power of your network, and by staying true to your art.