As a freelance writer, you have the freedom to work on projects that interest you. You set your own hours, and there’s no office dress code.
It’s a dream job for many people, but it also means that keeping this career as your primary source of income can be challenging.
As your business grows, it’s important to keep track of how much time and money you are dedicating to various activities so that you don’t outpace your resources.
Here are some tips for scaling your freelance writing business so that it remains profitable and sustainable in the long term.
Look Beyond Freelance Marketplaces
As you explore different freelance marketplaces, you might notice that there’s competition for your desired services. To get ahead of the game, consider services beyond freelance writing.
For example, if you want to focus on marketing content, you could also offer editing and proofreading services. If you want to focus on content strategy, you could also offer product management services.
By branching out beyond freelance writing, you can increase your revenue and decrease the competition for your desired services.
Consider offering services related to the business of content creation, such as content strategy, editing, and proofreading. You can also offer services that support content creation, such as product management.
By diversifying your services, you can establish a long-term customer base and reduce competition for your desired services.
Learn Content Marketing
As your business grows, one of your challenges will be to find a consistent source of new customers. One of the most effective ways to acquire new clients is by using content marketing to generate leads.
When defined broadly, content marketing can include both creating and promoting a wide variety of content, such as blog posts, e-books, webinars, podcasts, videos, and images.
Depending on the type of client you’re targeting, you may want to focus on different types of content. For example, publishers in the B2B sector might want to focus on blog posts, whereas publishers in the B2C sector might want to focus on articles, videos, and e-books.
Diversify Your Client Base
Because no single client will account for the majority of your income, it’s important to diversify your client base. Otherwise, if your largest client decides to end your relationship, it could have a significant impact on your business.
Determine what types of clients would be most beneficial for you and then go out and find them. To find new clients, you can use a combination of the following strategies:
Use Your Network: Your network can help you find new clients. Reach out to people in your network and ask if they know anyone who needs a freelance writer.
Join Communities: Participate in online communities, and make friends with other freelance writers. Not only can you help each other find clients, but you can also learn from each other.
Go to Conferences: Conferences, like Content Marketing World, are great places to make connections that can lead to new freelance writing clients.
Narrow Your Niche
As you grow, it can be tempting to take on all kinds of clients, but it’s important to narrow your niche. By focusing on one or two types of clients, you can increase the amount of time you spend on each project, as well as your marketing efforts.
For example, if you specialize in healthcare communications, you’re less likely to be overwhelmed than if you offer a “one-stop shop” for all types of clients.
Depending on your niche, you may want to narrow your focus even further. For example, if you specialize in healthcare communications, you could narrow your focus to pharmaceutical communications or medical device communications.
Outsource Work To Others
As your freelance business grows, you may be able to outsource work to others. When you outsource work, you can focus on the tasks that you do best while hiring people to do the rest.
Depending on your business, you may be able to outsource a variety of tasks, such as web design and development, graphic design, social media management, content creation, and research.
When deciding what tasks to outsource, consider how important they are to your business and how frequently you use them.
For example, if you outsource content creation, it’s likely that you’ll want to hire someone who can consistently produce high-quality content.
Get A Partner Or Create An Agency
As your business grows, you may want to consider partnering with other freelance writers or creating a business that employs other writers.
By doing so, you may be able to increase the number of clients you can take on, as well as expand the types of services you offer.
If you decide to partner with others, make sure you have an agreement in place to avoid future issues. You can use a freelance contract to outline expectations and obligations for all parties involved.
Hire A Virtual Assistant (VA)
As your business grows, you may have more tasks than you have time to complete them. If you need help with administrative tasks, such as scheduling appointments, managing your calendar, or research, you may want to hire a virtual assistant.
Depending on the work you need done, you may want to hire a full-time VA or a part-time VA. For example, if you want help creating outreach campaigns, you might want to hire a part-time VA to help manage your social media accounts and send out Tweets.
Optimize Your Work Process
As your business grows, you may find that your work process isn’t as efficient as it could be. At this point, it may be helpful to sit down and evaluate your work process to see where you can make adjustments to increase your productivity.
For example, if you work from home, you may want to consider working from a coffee shop once in a while. Doing so can help you focus, increase your creativity, and relieve stress.
Learn To Manage Multiple Projects
As your business grows, you may be at a point where you’re juggling multiple clients and projects at one time. While working on multiple projects can be rewarding, it can also be stressful and may lead to poor time management.
You can help yourself stay organized and increase your productivity by investing in project management software, such as Trello, Basecamp, or Asana.
When managing multiple projects, keep in mind that sometimes it’s best to turn down work so you can focus on the projects you’ve already committed to and be successful with them.
Freelance writing can be a fulfilling and lucrative career, but it can also be challenging to scale your business. Having a growth plan in place is crucial in growing your freelance business.
To grow your business, look beyond freelance marketplaces, diversify your client base, narrow your niche, outsource work to others, get a partner or create an agency, hire a virtual assistant, and optimize your work process. By investing in these areas, you can scale your business and earn more.
If you want to scale, you need to have a plan in place so you know what steps you need to take to get there. With the right strategies, you can grow your freelance business.