This blog article will break down how to do SEO on YouTube videos. Video marketing is a powerful way of reaching your intended audience and can be an extremely effective channel for delivering your message.
But in order to get the most out of your video marketing, you need to know how to do YouTube SEO. Like all aspects of search engine optimization (SEO), there are certain tweaks that you can make to your video’s title and description so that it ranks higher in the SERPS.
What Is SEO?
Search Engine Optimization or SEO for short is a technique that can be used on a variety of websites and online platforms including YouTube videos.
Search engine optimization is known as SEO. It simply refers to the process of making changes to your website to make it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines.
The more visible your pages are in search results, the more likely it is that you’ll get noticed and draw both new and returning clients to your company.
Bots are used by search engines like Google and Bing to crawl online pages by moving between websites, gathering data about them, and indexing them.
Imagine the index as a huge library where a librarian can bring up a specific book (or web page) to assist you find it at the moment.
The order in which pages should appear in the search results for a particular query is then determined by algorithms that examine sites in the index while accounting for hundreds of ranking criteria or signals.
In our hypothetical library, the librarian has read every single book there and is able to pinpoint which one would provide the solutions to your problems.
The goal of SEO is to improve the visibility of a website or online content in search engine results pages (SERPs). In other words, when someone uses a search engine like Google to look for something, SEO can help make sure that your content shows up as one of the results.
Why Is SEO Important?
SEO is important because it helps your video to rank higher in search engines, which means more people are likely to see it. When your video ranks higher, it also means that it is more likely to be shared by others, which can help to increase your audience even further.
According to data from HubSpot, 64% of people say they are more likely to buy a product or service after watching a video about it. And according to a study from Cisco, online videos will make up 82% of all global internet traffic by 2022.
That means that if you want people to find and watch your videos, you need to optimize them for search engines. And that’s where SEO comes in.
There are a number of different things you can do to improve the SEO of your YouTube videos, including using keywords in your title and description, tagging your videos with relevant keywords, and creating transcripts of your videos. To help your films rank higher, you may also promote them on social media and other websites.
How To Rank YouTube Videos
It is no secret that YouTube is the second largest search engine in the world, after Google. And with over 1 billion hours of video watched on YouTube every day, it is also clear that videos are a popular content format.
So how can you make sure that your YouTube videos are being seen by your target audience? And more importantly, how can you get your videos to rank high in YouTube’s search results? The following advice can help you make your YouTube videos SEO-friendly.
Use Descriptive And Keyword Rich Titles
Your video title should be reflective of the content in your video. It should be brief, but also include relevant keywords that describe what your video is about. By doing so, YouTube will be better able to match your video with relevant searches and comprehend its subject matter.
Create Transcripts Of Your Videos
YouTube allows you to upload transcripts of your videos, which can help with both accessibility and SEO. Transcripts give YouTube another way to understand the content of your video, and can also help people who are hard of hearing or have difficulty understanding spoken English to follow along with your videos.
Optimize Your Thumbnail Image
Your thumbnail image is one of the first impression that attracts your clients. Make sure the thumbnails should be in HD quality and more attractive.
How To Do Keyword Research
The first step to ranking your YouTube video is to do keyword research. You want to find keywords that are relevant to your video and that have a high search volume.
To find the best keywords, you might utilise a programme like Google Keyword Planner. Once you have a list of keywords, you need to optimize your video for those keywords.
That means including the keywords in your title, description, and tags. You also want to make sure that your video is high quality and informative so that viewers will watch it all the way through. If you follow these steps, you should be able to rank your YouTube video for your chosen keywords.