Simple Shopify SEO Guide: The Definitive How To Guide For Beginners

In today’s digital world it’s not tough for online stores to get lost in a sea of search results. It’s no secret that if you want to sell your products online, you need to be able to get the right people to check out your online store.

In this article, we will look at some of the easiest ways to use Shopify SEO to boost your sales figures and convert more visitors into customers.

Shopify POS is a powerful, yet easy-to-use eCommerce platform that’s perfect for anyone who wants to start selling products, but doesn’t have the time to deal with the technical side of things. But it can also be frustrating or simply too complicated to rank on search engines, even with all of Shopify’s SEO tools.

So in order to help you get a leg up on your competition and at least get your store onto the first few pages of Google search results, we’ve put together this step-by-step guide for how to do SEO for Shopify stores.

What Is Shopify SEO?

SEO or search engine optimization, is the process of optimizing a website to rank higher in search engine results. This is important because it can help you get more traffic to your Shopify store, and ultimately more sales.

Shopify SEO is the process of optimizing your online store for the search engines. By optimizing your store, you can increase your chances of appearing in the search results when potential customers are looking for products that you sell.

How To Do Shopify SEO

If you’ve got a Shopify store, then you know that good SEO is essential to driving traffic and sales. Fortunately, Shopify makes it easy to optimize your store for the search engines. If you want to make sure your Shopify store is ranking high in search engine results, then you need to focus on SEO.

Luckily, there are a few simple steps you can take to improve your store’s SEO. In this article, we’ll give you some tips on how to do Shopify SEO so you can boost your online store.

The first step is to make sure your shop’s title and meta data are optimized. This includes the title tag, meta description, and H1 tag. Use keywords relevant to your products and business in these tags, and make sure they’re catchy and descriptive.

Next, take a look at your product pages. Make sure each page has a unique title and meta description, and that the product itself is well-described. Use high-quality images and videos to show off your products, and include keyword-rich alt text with your images.

In addition to optimizing your individual pages, don’t forget about your website’s overall structure. Make sure your navigation is clear and easy to use, and that all of your pages are linked together.

A sitemap can also be helpful in ensuring that the search engines can find all of your pages. There are some other important things you can do to optimize your Shopify store for SEO. Here are they:

Use Keyword-Rich Titles And Descriptions

When creating your product pages, be sure to use keyword-rich titles and descriptions. This will help your pages rank higher in search results for those keywords.

Look for keywords that are relevant to your products or services, and that have a decent amount of search volume. You can use tools like Google AdWords Keyword Planner and Moz Keyword Explorer to research keywords.

Once you’ve chosen your keywords, it’s time to start optimizing your site. Make sure your titles and meta descriptions are keyword-rich, and that your product pages include plenty of relevant content.

Optimize Your Images

Make sure to optimize your images for SEO. This means using relevant keywords in the file names and alt tags.

Use Social Media

Social media can be a great way to promote your Shopify store and get more traffic. Be sure to post links to your products on social media sites like Facebook and Twitter.

Use External Links

Linking to other websites can help improve your SEO. When linking to other websites, be sure to use relevant keywords in the anchor text.

By following these tips, you can improve your Shopify store’s SEO and boost your chances of being found by potential customers online.

Tools To Use For Shopify SEO

There are a number of great tools available to help you with your Shopify SEO. Here are a few of our favorites:

  • Google Keyword Planner: This free tool from Google can help you research and choose the best keywords for your Shopify store.
  • Yoast SEO: This plugin is a must-have for any WordPress site, and it’s also available for Shopify stores. Yoast SEO can help you optimize your title tags, meta descriptions, and more.
  • SEMRush: This all-in-one marketing platform offers a variety of features that can help with your Shopify SEO, including keyword research, competitor analysis, and more.
  • KWFinder: This keyword research tool helps you find long-tail keywords that you can use to improve your Shopify store’s ranking in search engines.
  • Moz: Moz offers a suite of tools to help with your Shopify SEO, including their popular MozBar toolbar, which provides insights into the SEO of any website you visit.

Common Mistakes With Shopify SEO

If you’re running an online store, it’s important to make sure that you’re doing everything you can to optimize your site for search engines.

Unfortunately, many store owners make common mistakes that can hurt their ranking and visibility. Here are some of the most common mistakes made with Shopify SEO:

Not Optimizing Your Title Tags

Your title tags are one of the most important elements of your site when it comes to SEO. They should be unique and descriptive, and include relevant keywords for your store.

Unfortunately, many store owners don’t take the time to optimize their title tags, which can hurt their ranking in search results.

Not Using Keywords Effectively

Keywords are essential for any good SEO strategy, but they need to be used effectively in order to be beneficial. Stuffing your content with too many keywords will not only hurt your ranking, but it will also turn off potential customers.

Instead, focus on using a few relevant keywords throughout your content, including in your title tags, product descriptions, and blog posts.

The Benefits Of Using An SEO Service Or A Consultant

If you want to really optimize your website and improve your search engine rankings, it’s best to hire an experienced SEO professional. There are many benefits of using an SEO service or a consultant when you are running an online store.

The most obvious benefit is that it will help improve your search engine rankings, which will in turn lead to more traffic and sales. However, there are some other important benefits as well. An SEO service or consultant can help you to:

  • Identify the key areas where you need to improve your SEO.
  • Carry out keyword research to find the right keywords to target.
  • Optimize your website for the search engines.
  • Build links to your website.
  • Monitor your progress and keep you up-to-date with the latest changes in the SEO landscape.
  • An SEO service or consultant can save you a lot of time and hassle, and help you to achieve better results from your online store..


If you’re looking to boost your online store’s SEO, Shopify is a great platform to use. With it’s built-in SEO features and easy-to-use interface, Shopify makes it easy to optimize your website for better search engine visibility. So if you’re ready to take your online store to the next level, start by implementing some of these Shopify SEO tips.


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