How To Use Twitter For Your Business: Everything You Need To Know

Twitter is one of the most famous social networks and has a high penetration rate in the world. There are over 330 million active users on Twitter every month, and that number continues to grow.

It’s no wonder that businesses are taking notice of this platform and attempting to leverage its potential as a marketing tool. Many businesses have seen success using Twitter to promote their products or services.

However, it’s not always easy getting followers. The hardest thing about this network is gaining visibility among your target audience. But if you know how to use it correctly, Twitter can be a great tool for your business.

In this article, we will cover everything you need to know about using Twitter for business with examples, best practices, and tips for success.

Identify And Classify Your Audience

One of the first things to do before using Twitter is to understand the audience you’re going after. This means you need to identify your potential customers and classify them by their values, interests, and behaviours.

This will help you better align your marketing strategy and give you a better chance of actually reaching your audience. In order to do this, it’s important to conduct some market research and see what your potential customers are doing online.

Look for their blogs, social media accounts, subreddits, forums, and more. You can also try Google’s “search + nearby” function to find local businesses in your area.

Create A Username That Brands Your Business

Once you find a username that you like, it’s time to brand your Twitter account and get people to follow you. The first thing you need to do is create a username that signifies your business.

Make sure it’s something that’s easy to remember and stays true to your brand. Once you’ve come up with a username, you’ll need to apply for an account.

The Twitter account creation process requires you to fill out a short form with some basic information about your business. Be sure to fill out the form completely and accurately to get approved.

Once your account is approved, you’ll need to create an accompanying “Bio”. The Bio is a small paragraph that briefly explains your business, what you do, and who you’re trying to reach. Once you have this information, you can upload it to your account and share it on Twitter via your “Bio” section.

Follow Those In Your Industry

Once your account is created, you’ll need to start following others in your industry. This will help you begin to build a following and get your account discovered.

It’s important to follow accounts that are similar to yours. You don’t want to follow accounts that are completely unrelated to your industry.

Instead, you want to follow accounts that are interested in what your business has to offer. This will help you attract the right audience to your account.

Vary Your Content

There are many different types of content that you can use on Twitter to draw in your followers. It’s important to vary your posts so you don’t seem spammy.

You can do this by posting pictures, GIFs, videos, and text posts. You also want to make sure you’re posting frequently.

You don’t want to overwhelm your audience, but you also don’t want them to forget about you. Ideally, you should post at least once a day, but you can post more often if you have the time.

Tweet Regularly

It’s important to post regularly on Twitter, but you don’t want to overdo it. Posting too often can make you seem like a spammer and drive your followers away. Plus, it can lower your engagement rate, which will hurt your overall ranking.

When deciding on how often to post, consider your industry, target audience, and what works for you and your team. You can use an app like Hootsuite to schedule posts in advance, so you don’t have to remember to post regularly.

Apply For Twitter Verification

If you want to go the extra mile to prove legitimacy, you can apply for Twitter verification. This will show your followers that you’re a real business and give you a leg up on the competition.

You can apply for verification by visiting Twitter’s support page and filling out the form on the “Verification and Follower Issues” section. Be aware that the verification process can take up to 30 days.

Choose A Twitter “Handle”

You can also choose a handle for your Twitter account. A handle is the name that appears next to your username when you post a tweet.

You can either use your business name or come up with a creative handle that resonates with your audience. If your business name is too long, you can also use a shortened version of it. If you shorten your name, just be sure it’s not a common abbreviation.

Audit Your Twitter Account

Once your account is set up, you should audit it regularly to make sure it’s doing everything it can to help your business. You can do this by keeping an eye on your statistics and checking to see if your content is resonating with your audience.

There are a few different tools you can use to audit your account. First, you can use Twitter’s own analytics feature. You can also use third-party tools such as Sprout Social or Hootsuite to track your engagement and click-through rates.

Monitor Twitter For Keyword Mentions

Monitoring your mentions and replies on Twitter is another great way to stay engaged with your audience. You can do this with a third-party monitoring tool or by setting up a Google alert.

You can also use a tool like Mention or Social Alert to automatically send you an alert when your brand is mentioned on social media. This will help you respond quickly to any issues, questions, or comments that your audience might have.


Now that you know how to use Twitter for business, it’s time to put your knowledge into action. There are millions of people using Twitter every day, so you can reach a diverse audience with this platform.

You have to be strategic and consistent to earn your followers’ trust. If you follow these tips, you can build a highly engaged following on Twitter that is interested in your products or services.

With the right approach, you can increase brand recognition, drive more traffic to your website, and earn new customers.


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