YouTube has become one of the most important social media platforms for the music industry. From listening to new songs to watching music videos and live performances, this platform offers multiple opportunities for artists to connect with their fans, expand their reach, and share their music.
With over 1 billion users, YouTube is the second-largest search engine after Google. And with more than 300 hours of video content being uploaded every minute, it’s also the largest video site in the world.
This makes a YouTube career as a musician an ideal opportunity for anyone looking to make a mark in this space. In this blog post we are going to introduce you to how to build a music career with YouTube that could help you get your channel off the ground quickly and efficiently. Keep reading and learn more!
Your Brand Image
An important aspect of how to build a music career with YouTube is creating a brand image and identity that’ll make you stand out in a crowded marketplace.
Before you begin uploading videos to your channel, you should have a clear idea of what your brand is, who you’re targeting and what your message is.
This could include things like your target audience, the type of content you’re posting, your tone of voice, and your general aesthetic. The more your brand is connected to your music, the more likely you are to attract new followers and build a loyal fan base.
Make Music Videos And Clips That Illustrate Your Music
When you’re how to build a music career with YouTube you should post music videos that illustrate the kind of music you make and connect your music with visuals.
You can also post other kinds of content, such as behind-the-scenes videos or clips that feature you performing your music or talking about your creative process.
In general, it’s best to post content that features your music directly. This is because, according to research, a whopping 89% of YouTube users say that music is important to their viewing experience.
Additionally, the closer your music videos are to your music, the easier it will be for people to find you and connect with your content.
Connect With Your Fans
It’s important to build and maintain connections with your fans. This can help you grow your audience, get more subscribers, and earn more revenue as a YouTuber.
First and foremost, be sure to respond to comments on your videos and connect with your viewers where possible. You can also consider creating polls or surveys to see what your viewers want to see more of.
Additionally, hosting live streams on YouTube that feature your music or podcast episodes with other musicians can help you grow a loyal following. This can lead to more views, subscribers, and other forms of engagement on your channel.
Find Out what Your Audience Wants To Hear From Time To Time
As you continue to how to build a music career with YouTube, it’s important to check in with your fans and see what they want to hear from time to time.
This can help you better connect with new subscribers and keep your old ones engaged and excited to see your content. To do this, you could employ various social media strategies, such as posting polls, running surveys, or creating interactive polls.
Additionally, you can use social media to engage with your followers, ask them what music they like, and try to get more feedback on your existing music.
Quality And Consistency
As you’re how to build a music career with YouTube, it’s important to remember that quality and consistency are important factors in succeeding on this platform.
This means that you should only post high-quality content that you feel confident about. And while it’s great to be consistent with your posting times, you should be careful not to over-post.
This will lead to fatigue and lower engagement on your channel as a whole. Your best bet is to post one video per week. More frequent uploads are better for building an audience, but a smaller channel can’t keep up with that pace. However, less frequent uploads mean a slower increase in subscribers.
Add Metadata And Continue To Build Your Brand
Adding metadata to each of your YouTube videos can help you better connect with new viewers and continue to build your brand as a musician.
This includes adding a title, description, and tags to each video you publish. In addition to this, you should use your channel’s About section and the other information you have on your artist’s website to further grow your fanbase.
When it comes to your About section, you should write something that’s engaging and gets people excited about your music. You can also use your artist website to provide more information about your band and your music in general.
Annotations, Cards, Playlists And Calls To Action
YouTube’s annotations, cards, playlists, and calls to action are tools that you can utilize to further grow your audience and brand.
For example, you could use a call to action when posting a new music video to remind people to subscribe to your channel and click the Subscribe button.
In addition to this, you can use cards to link to your social media pages or website so that new viewers can learn more about you and your band as quickly as possible.
Finally, you can employ playlists to organize your content and make it easier for viewers to see the kinds of videos you’ve posted in the past and what your channel is all about.
An Integrated Marketing Strategy
Finally, you should think about how to build a music career with YouTube as an integrated marketing strategy. This means that you should link your channel with other social media accounts, your website, and your music in general.
You can do this by posting links to your YouTube videos on your other social media profiles and vice versa. Additionally, you can link your YouTube channel with other social media sites, such as Instagram and Facebook, to better grow your fanbase.
This will make it easier for people to see your content in multiple places and engage with your channel more frequently. It will also help you get more people on the path to subscribing to your channel.
You can also employ blogging, email marketing, and other forms of content creation to better connect with your followers and build your brand.
Creating more content will help you stay connected with your audience, grow your online presence, and earn more revenue from your YouTube channel.
Collaborate With Artists Similar To Your Size
You can also take advantage of collaborations with other musicians how to build a music career with YouTube. You can reach out to artists that are similar in size to you and see if there’s a way you can work together. This can help you expand your reach, get more exposure, and potentially earn more revenue from your channel.
If you want to collaborate with other musicians, you can try reaching out to them via email. Make sure to include your name and your reason for getting in touch, as well as a link to your channel.
Building a career in the music industry is never easy, but YouTube can be one of the most effective ways to gain exposure and make connections.
With this guide, you can start the process of how to build a music career with YouTube by setting a plan, creating content, and building connections with fans. With hard work and dedication, you will be well on your way to success.